Wendy Guns, co-owner and creative director of Ashtari Carpets, blends creativity and precision in her rug designs. A graphic design graduate from Ghent, she focuses on intricate details, transforming materials into stories woven into each piece. With half-Chinese heritage, Wendy embraces both cultures, enriching her creative vision.

Her journey shifted from communication design to carpets after meeting Reza, whose passion for carpet-weaving soon became hers. Wendy now oversees every stage of production, ensuring quality and craftsmanship in each rug. Collaboration drives her work, thriving alongside artists and designers who share her love for art and life. For Wendy, connection is essential, whether through relationships or the emotion her designs bring into homes.